During my employment at McBride Dale Clarion, I was a part of the launch of many projects in communities across the midwest. Each of these projects, comprehensive plan, strategic plan, or zoning code update, would need a front-facing brand identity to appeal to the people who lived in that community. I was in charge of developing that brand Identity.
TATE TOWNSHIP COMPREHENSIVE PLAN
AND ZONING CODE UPDATE
AND ZONING CODE UPDATE
A small community in Clermont County, Ohio, needing a fresh start.
The official logo for Tate Township, found on their website. The website uses the typefaces Oswald and Poppins, and prominently features cobalt blue and forest green.
Logo Drafts and final
BRAND ID SHEET
CITY OF ENGLEWOOD STRATEGIC PLAN
Engelwood, Ohio, is a suburb of Dayton. They are looking to escape the reputation of a boring small city using a strategic plan. The four pillars of this plan were to be shown in a graphic based on the city's existing logo
BRAND ID SHEET
WILLIAMSON COUNTY GROWTH ROUND TABLE
A collaboration between the major cities of Williamson county, Tensessee, to grow the communities. As there was no project yet, the identity for other project was less rigorous and only required a logo and color scheme
