SELA
An exercise in brand identity, 3D modeling, social media, and motion design, Sela allows you to find your fantasy and fragrance identity. inspired by the grace of the swan and a Rococo color scheme, this brand suite allowed me to explore and express a speculative brand.



BRAND PERSONA

Sela is a sensitive, graceful, and mysterious perfume brand, enticing customers with its flowery and pretty aesthetic. Inspired by the idea of helping customers find their fantasy, it seeks to connect consumers with the fragrance of their dreams and help them express their true selves.

BRAND SUITE


PERSONAS

Diverse personas to get a full view of the user base’s needs and wants




SITE MAP

A simple, light e-commerce website that displays Sela’s brand values and allows the user to purchase a perfume or lotion. 
Developed in Figma.



TASK FLOWS

Task flows detailing the onboarding and purchasing processes.


FULL WEBSITE INTERFACE

To bring Sela to life, I modeled three perfume bottles in Cinema 4D to use for the website and social media posts.


WEBSITE WALK-THROUGH



INSTAGRAM PAGE

Every modern company needs a social media presence. Sela’s core values and brand personality are expressed through nine 
Instagram posts.