MAEROSE MONIN


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moninmj@mail.uc.edu


HAUGHT
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A digital billboard advertisement, to be played at New York Fashion Week, to advertise HAUGHT to the masses. A street-level billboard with sound would be placed near the entrance of Spring Studios, a prominent venue for fashion shows. My vision was of a clean, striking, and visually shocking video that would entrance spectators.


VISUAL IDENTITY

Using the identity I built for the opublication as a base, I added a vibrant red color to add emphasis. I also used my callout typeface from the publication to add emphasis to blocks of text.



STORYBOARDING

My original storyboard included multiple frames that never saw the light of day. My concept involved going from few lelemnts to many and back to few. i decided this was too static, as it involved going from fram to fram with little transitions between them.





FINAL VIDEO